In today’s marketing landscape, there is no running away from the digital space. Social media, viral campaigns, all of that form the modern battlefield for consumers’ attention and spending power. No matter what kind of industry you may be in, chances are, there is room for improvement when it comes to marketing, and that can be achieved with the help of a digital strategy.
However, it is clear that not everyone is on board the digital train. For many clients, it can be hard to understand or see the value of a proper digital marketing strategy. You definitely need to put in loads of time, resources, and a significant chunk of your budget. However, the rewards are most certainly worth going after.
WHY INVEST IN DIGITAL MARKETING STRATEGY?
First of all, unless you are a well-established and recognized brand, chances, no one is going to know your existence without some outreach. In order to generate awareness, bring in leads, and covert interested visitors into paying customers, it is absolutely vital to have a digital strategy that encompasses all of that.
More importantly, a cohesive strategy helps you keep track of everything you need to do, understand the results you are getting, and refines the process. This way, you are making your efforts count for more.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, or SEO, is a key pillar of many digital marketing strategies. It is simple to understand its merits. With an optimized SEO powering your marketing, you are looking at better search results, more traffic, and overall, a better user experience from start to finish.
Just as you are starting out your marketing efforts, remember that competition is intense. There are many other similar brands or companies vying for the same attention. Only by a regular and consistent push in this area can you achieve the results that you want. A proper digital strategy that places emphasis on both technical and on-page SEO will help by:
Improved search position
SEO is extremely important as a ranking factor when it comes to search engines. If you want to beat out the competition in the same industry, then SEO is your best friend. By optimising your SEO, you are also ensuring that your website is regularly crawled and re-indexed. This will enhance your chances of moving up the ranks if you are doing things right.
By establishing yourself in a better position on the Search Engine Results Pages (SERPs), you are increasing the chances of more traffic to your website. The more traffic you have, the more potential leads and conversions that might occur.
The more people you can get to visit, the higher the chances of potential conversion. This is a numbers game that everyone can understand.
Better user experience
With good technical SEO in place, this would mean improvements overall when it comes to your site’s security, speed, and user experience. The fewer the users that want to leave your pages, the better. Having a great user experience also matters to the search engines, so bear that in mind.
When it comes to content marketing, it is not just about a few blog posts here and there. This particular aspect of marketing is more than that. Content is everything, we are talking about videos, podcasts, images, articles, and even memes. The list is exhaustive, and the returns are quite enticing, to say the least.
With great content marketing forming the foundation, your website will be loved by the search engines. It also represents a great way to spotlight your expertise, and build brand authority amongst your consumer base. Here’s how proper content marketing can contribute to your cause:
Backlinks are integral to website rankings. It is one of the surefire ways to help improve your position, especially if you can earn links from high-quality sites. By focusing on creating good and informative content, there is a better chance of earning you links and affirming your authority.
For certain keywords and phrases, there are bound to be many search results. In order to get yourself amongst the crowd, content pieces are a great way to achieve that. Creating content around such terms will bring in the right target audience as you climb the rankings.
With the right audience coming in, you can be sure they are looking for the right solution. By providing relevant and sometimes, gated content, the opportunity for more leads is there for the taking. You have already hooked them, now is the time to reel them in.
Content is also great to help tie everything together. You can reuse it on social media, or extend into other mediums even with the same topic. There are so many uses for it, and how you can repurpose every piece into the marketing machine. At the end of the day, it is about driving traffic to where conversion takes place.
Another important pillar of digital marketing concerns social media. It is more than just looking good and talking a good game, social media provides another outlet for you to extend your reach, showcase your company, build engagement, and helps build up SEO. Basically, it is quite indispensable in the digital landscape.
Targeting the right social channels can go a long way, and is a great way to enhance other aspects of your marketing.
The more active your social media profiles are, the easier it is for consumers to find your brand. These can be through relevant hashtags, organic discovery, or even posts from family, friends, and influencers. By building up your social media following, it becomes a big part of how people can get to know your brand.
Social media is also perfect for engaging consumers. This close relationship can help brands gather feedback organically and quickly, lead to user-generated content, help with customers’ queries, and create a community of brand advocates. The more you put into it, the better the potential rewards.
Google is not the only way to discover brands. There are other avenues, such as a YouTube video, a Google My Business listing, or even a Yelp review. By making sure you have a proper, consistent presence in all areas, you can control the first impressions of any interested consumer. That alone can lead to more traffic and conversions.
It should be abundantly clear how important a digital marketing strategy is to any brand. Once you are able to implement the various aspects of it and see the results rolling in, you will be wondering just how you could do without it in the first place.